Gamification: Turning Donor Engagement Into a Competition Everyone Wins

Healthy competition isn’t just fun—it can move the needle on fundraising. In a recent article “Gamification: Turning Donor Engagement Into a Competition Everyone Wins,” our CEO, Kate McGinn, and Momentive Software's Tirrah Switzer spotlight how gamification—when rooted in purpose—can ignite donor motivation, amplify peer-to-peer campaigns, and spark deeper engagement without sidelining mission or budget. It’s about creating connection, celebration, and lasting momentum.

Some key takeaways from the article include: 

• Competition with intention: Gamified features like leaderboards or thermometers tap into human motivations—achievement, recognition, community—without replacing your mission.

• Peer-to-peer done right:  P2P campaigns become “competitive powerhouses” when you layer in gamified elements. They naturally foster repeated giving, deeper participant investment, and expanded reach.

• High-impact, low-cost incentives: You don’t need lavish prizes. VIP access, behind-the-scenes experiences, executive shout-outs—these meaningful touches elevate engagement without breaking the bank.

• Follow-up is the magic: The real value emerges after the campaign—when you highlight impact, recognize effort (not just winners), and invite continued involvement.

If you're ready to inspire, engage, and grow your community with strategic, playful intention—this  is your blueprint. Read the full article on NonProfit PRO to explore how gamified elements can amplify engagement and build long-term momentum.